Case study
245Digital
Tech consulting firm that provides customized IT solutions and support to help businesses optimize their technology infrastructure and achieve their goals.
Professional
Service
Service
B2B Marketing
Strategy
Strategy
Lead
Generation
Generation
Specifics
Target Audience
Small and medium-sized businesses (SMBs) in healthcare, legal, financial services, and non-profit organizations. 
Service Offering
Managed IT services, cloud computing, data backup and recovery, network security, email and web security, compliance consulting, and training and awareness programs. Key Metrics
6-month Campaign Results
97%
Show Rate
62%
Open Rate
Conversion Rate
151
Booked Calls
Warm Leads
Challenges
The company needed to expand their client base and generate more leads, but they didn’t have a clear strategy or the necessary resources to execute an effective B2B marketing campaign.
Solutions & Results
By leveraging our expertise and technology, we helped 245TECH identify and target their ideal customer personas, create compelling content and messaging, and execute a successful marketing campaign that drives new business growth.