Case study

Included AI

A first-of-its-kind DEI tech solution using AI to operationalize and scale enterprise DEI. Their goal is to automate and scale a company's DEI operations guided by an AI.

Professional
Service

B2B Marketing
Strategy

Lead
Generation

Specifics

Target Audience

Their primary target is US-Based Enterprise Companies with DEI initiatives.

Service Offering

AI-powered DEI recruitment and employee management software.

Key Metrics

1-month Campaign Results

45%

Show Rate

22%

Open Rate

Conversion Rate

Booked Calls

Warm Leads

Challenges

Included AI faced a challenge in acquiring new customers as they were struggling to generate leads due to limited brand awareness. They needed to increase their visibility in the market and overcome the competitive landscape to get their message out to the right audience.

Solutions & Results

To address these challenges, Included AI has partnered with MintLeads to help them expand their reach and build their customer base. With MintLeads’ lead generation services, Included AI can identify and target potential clients who are most likely to be interested in their software, helping to increase their chances of success in a highly competitive industry.