Lawson House
A full-service marketing and design agency that helps company owners create or update their businesses.
Service
Strategy
Generation
Key Metrics
Show Rate
Open Rate
Conversion Rate
Booked Calls
Warm Leads
The marketing campaign faced challenges with low customer response rates and difficulty in converting leads into actual sales. Despite sending out a significant number of emails, the company did not receive the expected number of responses from potential customers.
To address these challenges, we revised the messaging of the email campaign to better resonate with the target audience. By developing a more effective lead nurturing process, we provided targeted follow-up content based on customer interests and needs. This involved implementing a lead scoring system and streamlining our sales process for faster conversions.