Lawson House
Case study

Lawson House

A full-service marketing and design agency that helps company owners create or update their businesses.

Professional
Service
B2B Marketing
Strategy
Lead
Generation
Specifics

Target Audience
Lawson House's target market is Real Estate and Architects.
Service Offering
A full suite of creative services with "built-in marketing" that aims to provide exceptional return on investment (ROI) for its clients.

Key Metrics

9-month Campaign Results
82%

Show Rate

76%

Open Rate

Conversion Rate

139

Booked Calls

Warm Leads

Challenges

The marketing campaign faced challenges with low customer response rates and difficulty in converting leads into actual sales. Despite sending out a significant number of emails, the company did not receive the expected number of responses from potential customers.

Solutions & Results

To address these challenges, we revised the messaging of the email campaign to better resonate with the target audience. By developing a more effective lead nurturing process, we provided targeted follow-up content based on customer interests and needs. This involved implementing a lead scoring system and streamlining our sales process for faster conversions.