Rightside Data
Case study

Rightside Data

A data-driven marketing and analytics consulting agency that helps businesses turn data into actionable insights to drive growth.

Professional
Service
B2B Marketing
Strategy
Lead
Generation
Specifics
Target Audience
Targets small to medium-sized businesses that are looking for data analytics and business intelligence solutions.
Service Offering
They provide custom data analytics and business intelligence solutions. Their services include data analytics, data visualization, dashboard creation, and business intelligence consulting.

Key Metrics

2-month Campaign Results
82%

Show Rate

79%

Open Rate

Conversion Rate

28

Booked Calls

Warm Leads

Challenges

Rightside Data faced a challenge in optimizing their marketing campaigns to effectively target and engage with their ideal clients, resulting in low conversion rates and missed opportunities.

Solutions & Results

MintLeads worked with Right Side Data to develop a comprehensive lead generation strategy that included revising their messaging to better resonate with their target audience, implementing a lead scoring system to prioritize the most promising leads, and developing a more effective lead nurturing process that provided targeted follow-up content based on customer interests and needs.