Case study

Trendcandy

A data-driven influencer marketing platform that connects brands with micro-influencers for targeted and cost-effective campaigns.

Professional
Service

B2B Marketing
Strategy

Lead
Generation

Specifics

Target Audience

E-commerce businesses that are looking for a way to improve their sales and revenue through influencer marketing.

Service Offering

An AI-powered influencer marketing platform that helps e-commerce businesses find and connect with relevant influencers to promote their products or services.

Key Metrics

9-month Campaign Results

96%

Show Rate

88%

Open Rate

Conversion Rate

151

Booked Calls

Warm Leads

Challenges

The company faced difficulty in identifying and connecting with micro-influencers who would be a good fit for their clients' target audience. Additionally, they struggled to effectively track and measure the ROI of their campaigns.

Solutions & Results

MintLeads helped TrendCandy to develop a more effective process for identifying and engaging with relevant micro-influencers, using data-driven insights to match them with the appropriate brands and campaigns. We implemented more robust tracking and reporting systems to better measure campaign performance and demonstrate ROI to their clients.